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What is Incentive in poker?

A reason to take a certain action. Different hands have different incentives because of their different properties like strength and/or blocker effects. For example, a very strong hand has the incentive to bet to get calls from worse hands (i.e. value). Whereas a very weak hand can also have an incentive to bet but the incentive will be of a different kind; to get folds from better hands (i.e. bluff).